Influencer database for TikTok and Instagram
Review stats and posts from TikTok and Instagram creators. Save your choices in campaign lists.
14-day free trial · No credit card required
What the influencer database includes
Check follower counts, likes, engagement, and published content.
Two platforms
Profiles from TikTok and Instagram.
Followers and following
Check how many accounts follow the creator and how many they follow.
Likes and engagement
Check total likes and engagement rate.
Content and post count
See post counts in the results and published content on the creator’s profile.
Choose filters for your campaign
Set a platform, hashtags, or follower range to narrow the results.
- Platform: TikTok and Instagram
- Hashtags
- Profile name
- Follower range
Review lists with your team
Save creators in a shared campaign list. Mark who fits, who needs another look, and who was ruled out. You can also export a finished list to CSV.
Influencer database vs. spreadsheets
How working with an influencer database compares to checking profiles by hand and tracking them in a spreadsheet
| Rufka | Manual and spreadsheets | |
|---|---|---|
| Finding creators | One search across TikTok and Instagram | Browsing hashtags in each app separately |
| Matching the brief | Describe the campaign in your own words and Rufka searches by meaning | Guessing the keywords and hashtags creators might use |
| Filtering | Platform, hashtags, profile name, and follower range | Sorting and deleting spreadsheet rows by hand |
| Profile stats | Followers, posts, and engagement in one view | Copying numbers from every profile into the sheet |
| Creator decisions | Mark each creator as a fit, maybe, or pass | A status column everyone fills in differently |
| Teamwork | Shared campaign lists for the whole team | Emailing the file and tracking which version is current |
| Client handoff | Export a finished list to CSV | Copying data into a new file for every client |
Frequently asked questions
Is Rufka an influencer database?
Yes. Rufka is a database of TikTok and Instagram creators where you search for profiles, review their content and stats, and save the ones you want to campaign lists. Instead of collecting data by hand, you have it all in one place.
Which platforms does the database cover?
The database covers TikTok and Instagram profiles. You can browse one platform or both at once and compare creators from different apps in a single list of results.
What data is on a profile?
A profile shows followers, following, total likes, and engagement rate, along with the creator's published content. Post counts already appear in the search results, so you can assess a creator without opening the app.
How do I search the database?
You can describe your brief in your own words or go straight to filters. The search matches creators to the meaning of your description, and filters help you remove profiles that don't fit your campaign.
Which filters are available?
You can narrow the results by platform, hashtags, profile name, and follower range. Filters can be combined, for example to find Instagram creators with a specific hashtag and between 50,000 and 250,000 followers.
How is the database different from a spreadsheet?
In a spreadsheet you copy data from every profile by hand and have to keep it up to date. In the database the stats are right on the profile, you narrow results with filters instead of sorting rows, and you record decisions directly on each creator.
Can I save creators to a list?
Yes. Add the creators you want to campaign lists and mark each one as a fit, maybe, or pass. You can come back to a list at any time and see straight away who has already been reviewed.
Can I share a list with my team?
Yes. Campaign lists are shared with your whole team, so everyone sees the selected creators and the decisions made. You can also export a finished list to CSV and send it to a client.
Can I check a single creator without an account?
Yes. The free influencer analysis tool shows basic profile stats for a TikTok or Instagram account once you enter the handle. The full database with search, filters, and lists is available after you sign up.
Can I try the database for free?
Yes. After you sign up, you can use the database free for 14 days without entering a credit card. That gives you time to check whether the creators and data fit your campaigns.
Review creators for your campaign
Review content and stats. Save your chosen creators in a campaign list
14-day free trial · No credit card required