Influencer search

Rufka searches creator profiles on TikTok and Instagram. You can search one platform or both at once, and results from both apps appear in a single list. That makes it easier to compare creators who post about the same topic in different places.

You write your brief in your own words and Rufka matches creators to its meaning, not just to individual keywords. You then narrow the results with filters, open each creator's profile, and save the ones you want to a campaign list.

No. The search matches creators to the meaning of your description, so it finds profiles even when creators describe their content in different words. If you need a specific phrase, you can add the hashtag filter as well.

Describe the topic, audience, and type of content you need. For example: skincare creators who explain simple routines for beginners. The more specific your brief, the more relevant the results, which you can then narrow with filters.

You can choose a platform, add hashtags, search for a specific profile name, and set a follower range, for example from 50,000 to 250,000. Filters work together with your brief, so you first get matching creators and then remove the ones that don't fit your campaign's reach.

No. Describing your brief in your own words is enough to find matching creators. Hashtags are an extra filter that helps when a campaign is tied to a specific promotion, event, or brand.

Yes. From the results you can open a creator's profile with their content and stats, such as followers, posts, and engagement. Once you've reviewed them, mark them as a fit, maybe, or pass and add them to a campaign list.

Yes. Campaign lists are shared with your whole team, so everyone sees the selected creators and the decisions made. There's no need to email files or keep track of which version of the list is current.

Yes. You can export a finished creator list to CSV. This is useful when you share a shortlist with a client or someone without a Rufka account.

The price depends on your team size and how many profiles you open each month. Searches and creator lists are unlimited on every plan, and you'll find current prices on the pricing page.

Yes. After you sign up, you can use the search free for 14 days without entering a credit card. That gives you time to check whether the results fit your campaigns before you choose a plan.