Micro-influencer

A micro-influencer has a mid-sized community. This glossary uses a working band of 10,000 to below 100,000 followers.

A size band is not a quality score

The label describes follower count. It does not guarantee audience quality, campaign results or a standard fee. State your thresholds because agencies and reports classify accounts differently.

A creator in this band may fit a focused brief, but assess content relevance and comparable past work before booking.

Compare similar formats

Separate Instagram and TikTok results, and use the same engagement-rate method within a comparison. Check consistency across posts rather than relying on one successful video.

Start from your brief in AI creator search and review matching profiles. When comparing proposals, distinguish production, publication, licensing and paid-promotion scope.