Nano-influencer

A nano-influencer has a small following. This glossary uses a working band of 1000 to below 10,000 followers.

Small scale needs the same due diligence

Nano creators may fit a local or specialist brief. A small community does not automatically mean high engagement rate, authentic followers or strong sales.

Size thresholds vary. State the follower-count bands used in your shortlist so the label is clear to the team.

Review the actual work

Across Instagram and TikTok, examine several posts, comments and previous partnerships. Evaluate topic relevance and the creator’s ability to deliver the brief. Do not assume a small creator accepts product-only payment.

Use the free creator lookup for available basic profile data, then agree on production scope, schedule and usage rights separately.