Dark post

A dark post is ad content that is not published as an ordinary organic post on the brand or creator profile.

Test paid creative separately

Dark posts let a team test messages and audiences without publishing every variation to an organic feed. Not appearing in the feed does not make an ad secret or exempt from platform transparency tools.

Distinguish the distribution method

A boosted post starts with an organic publication. A dark post is prepared for ad delivery. Exact options depend on the platform and campaign setup.

Using creator identity may require whitelisting permissions. Receiving a UGC asset does not automatically settle every paid-usage right.

Define the objective, versions, budget and usage period in the brief. Find suitable creative styles through AI creator search, then assess paid results in the advertising report rather than relying only on public profile metrics.