Whitelisting

Influencer whitelisting is permission to run paid advertising using a creator’s identity within an agreed scope.

Platform permissions and usage rights

Instagram partnership ads and TikTok Spark Ads provide ways to advertise with creator identity or authorized posts. The permission model depends on the platform. Receiving a UGC file or booking an organic post does not automatically include these rights.

Define the commercial scope

Agree on assets, duration, markets, edits and how the campaign ends. Separate production fees, paid-usage fees and media spend. Use platform permission tools rather than sharing a creator’s password.

Where reporting allows, distinguish paid and organic delivery. Compare CPM and CTR using consistent campaign scopes and costs.

Find profiles through AI creator search and review their work before negotiating authorization. Fit with the brief matters alongside ad permissions.